Briefcase

A curated home for practical GTM tools, templates, harnesses, and implementation material.

Conventional access

Two original HTML-first working objects are available below without a download or email gate.

Tools & Templates

Two HTML-first working objects: small enough to use, inspect, and adapt without becoming a download dump.

  • Portable GTM Workflow Checklist

    A compact check before a repeatable commercial process becomes coupled to one tool or model.

    1. Name the customer, problem, buying stage, and decision this workflow serves.
    2. Mark the human-owned judgement, message, and approval points.
    3. Record each reusable input, output, evidence source, and handoff.
    4. Choose a harness or model last, and keep a tool-independent fallback.
  • Top- and Mid-Funnel Conversation Design Template

    A four-part prompt set for designing useful commercial conversations without scripting the person out of them.

    1. Audience and trigger: who is entering the conversation, and why now?
    2. Opening hypothesis: what useful problem statement can they confirm or correct?
    3. Evidence question: what observable signal would make the problem material?
    4. Next step: what proportionate handoff or decision follows a useful exchange?

Capability references

Structured, public-safe capability records. Lifecycle labels state whether a reference is ready, awaiting review, or blocked.

  • Clay and workbook capability reference

    A public-source reference for workbook-style GTM research, enrichment ordering, and operating constraints. It documents observable patterns, not a Clay clone or production integration.

    Open Clay and workbook capability reference
  • Sales scheduling and routing capability reference

    A public-source reference for availability, qualification, deterministic routing, booking lifecycle, and privacy-aware scheduling design. It is a clean-room architecture reference, not a deployed scheduler or Cal.com parity claim.

    Open Sales scheduling and routing capability reference